A polished iOS and Android shopping experience built for performance, elegance, and secure checkout.
The Chaumet Jewellery E-Commerce App
E-commerce mobile app that conveys the mixture of technology, emotion, and passion for jewellery.
Project overview
Chaumet, a luxury jewellery maison crafting timeless pieces since 1780, needed a digital platform that honored its Place Vendôme heritage while embracing modern e-commerce. Intobi built a mobile app that lets customers explore the collections, virtually try on jewellery, and buy securely, all through a seamless, user-centric experience worthy of the brand.
higher app engagement
35%
Client Context
Domain: E-commerce
Location: France
Timeline: Mid-2023 – Ongoing
Team: Mobile App Developer (iOS and Android), Back-end Developer, Front-end Developer, UX/UI Designer, AR Specialist, Project Manager, Quality Assurance Engineer
Challenges
- Making luxury meet simplicity — achieving a delicate balance between Chaumet's elegance and heritage and an interface intuitive for users of all tech backgrounds.
- Integrating augmented reality (AR) — a robust virtual try-on feature had to account for precise dimensions, varying lighting conditions, skin tones, and jewelry positioning, requiring extensive testing and advanced AR libraries like ARKit and Google Vision API.
- Delivering exclusivity and personalization — tailoring recommendations, search results, and promotional content to individual preferences required machine learning and behavior analytics that felt seamless and non-intrusive.
- Reducing cart abandonment — a frictionless checkout required card scanning, autofill, and multiple payment options while maintaining PCI DSS security and compliance.
- Managing flexible promotional campaigns — supporting multi-use versus single-use codes, varying reward triggers, and custom redirects without overwhelming configuration complexity.
Tech stack
Backend
Frontend
Delivery Approach
For a maison crafting jewellery since 1780, a shopping app had to feel as considered as the pieces themselves. Intobi delivered Chaumet’s e-commerce app through a phased approach that balanced heritage and elegance with modern commerce technology.
Discovery
Intobi worked to understand what Chaumet’s customers expect from a luxury experience and where AR try-on, personalization, and a frictionless checkout could elevate it, defining an app that honors the maison’s Place Vendôme heritage while embracing modern e-commerce.
O
Oleksandr
Project Manager
Architecture
Intobi designed the app around a demanding feature set — real-time AR, machine-learning personalization, and PCI DSS-compliant payments with AWS S3 for scalable media storage and Firebase Analytics feeding behavioral insight back to the brand.
A
Andrii
Back-end Developer
Backend
Built on Node.js and Express.js, the backend powered secure transactions through Stripe, flexible promotional campaigns, and the machine-learning logic behind tailored recommendations and search, with Twilio and Firebase Analytics supporting communication and insight.
S
Sviatoslav
Back-end Developer
Frontend
Built with React Native for iOS and Android, the app pairs a minimalist, elegant interface with immersive AR try-on powered by ARKit and Google Vision API calibrated for lighting, skin tone, and dimensions so customers can see pieces on themselves before they buy.
V
Valerii
Mobile App Developer (iOS and Android)
Testing
With dedicated QA and an AR specialist refining the try-on across lighting and device conditions, Intobi validated performance and the checkout flow, lifting engagement 35%, cutting search time 40%, and reducing cart abandonment 25%.
I
Ivan
Quality Assurance Engineer
Ready to bring your own luxury brand's heritage into a modern shopping app?
Contact usKey features
Enhanced personalization features
Using AI-powered algorithms, the app delivers tailored recommendations based on user preferences, browsing history, and purchase behavior. Customers can save favorite items to a wishlist, revisit browsed collections, and receive curated content aligned with their tastes. Account creation unlocks order tracking, faster checkouts, and exclusive offers, encouraged through personalized incentives rather than required.
Dynamic content layout for product pages
Product pages present jewellery’s key characteristics, available variations, and care instructions with detailed descriptions, close-up images, and craftsmanship videos. Interactive elements like size guides, pairing recommendations, and user reviews add depth, keeping every touchpoint aligned with Chaumet’s luxury ethos.
Virtual try-on for immersive experiences
The AR feature lets customers activate their device’s camera or upload a photo to virtually “wear” Chaumet jewellery, accounting for varying lighting, skin tones, and dimensions for accurate representations. Customers can adjust angles, zoom in, and capture screenshots of their try-ons for later reference.
Streamlined checkout process
The app supports credit card, PayPal, and Apple Pay, with bank card scanning that auto-populates payment fields and Stripe integration for secure transactions. Dynamic tax and shipping calculations provide a transparent cost breakdown, and customers can securely save payment details for faster repeat purchases.
Shopper-centric UI/UX design
The app was designed with a shopper-centric mindset, prioritizing simplicity without compromising elegance — from its minimalist color palette to intuitive gestures and responsive design. Clear, streamlined navigation lets users move between exploring collections, trying pieces on virtually, and completing purchases, with micro-interactions adding a layer of refinement.
Results
The app delivered measurable gains in engagement, discovery, and checkout, with AI and machine-learning personalization lifting satisfaction and retention, and Firebase Analytics giving Chaumet deep insight into behavior, preferences, and performance to guide inventory and promotions.
higher app engagement
35%
faster search
40%
lower cart abandonment
25%
What client said
Larbi Benamour, Founder & CEO
SaaS Platform
“Intobi has launched the first version of the platform, integrated the payment system, and implemented the order management flow. The team has established UI/UX consistency and has a steady development velocity. Intobi manages the project well, delivers on time, and is responsive to feedback.”
Related Services
Shopper-centric design that keeps a luxury feel simple to navigate, from browsing to purchase.
Can customers actually try on jewellery before buying?
Yes — the case describes an AR-powered virtual try-on feature using the device camera or an uploaded photo, calibrated for lighting, skin tone, and dimensions.
Does the app require creating an account to shop?
No — the case states that account registration isn’t mandatory, though it’s encouraged through personalized incentives like order tracking and faster checkouts.
What payment methods does the app support?
The case lists credit card, PayPal, and Apple Pay, with card scanning for autofill and Stripe integration for secure, PCI DSS–compliant transactions.
How does the app help shoppers find the right piece faster?
The case describes AI-powered search with dynamic filtering and sorting, cutting search time by 40% alongside personalized recommendations, wishlists, and 360-degree product visualization that make discovery feel effortless.