A multi-tenant SaaS platform that unifies your operations and scales cleanly as you grow.
Auto Nagel
Auto Nagel is a Germany-based automotive industry leader known for selling new and used cars, providing maintenance services, and supplying high-quality automotive parts.
Project overview
Intobi’s work with Auto Nagel began in early 2024 to build a scalable SaaS platform that fit their operations end to end, from eCommerce to logistics and document workflow management. Their existing system was fragmented and couldn’t support growing eCommerce operations or efficient document handling, so the goal was to turn a patchwork of tools into one robust, integrated platform ready to scale.
fewer document errors
40%
Client Context
Domain: Automotive
Location: Germany
Timeline: Ongoing collaboration since 2024
Team: Full-Stack Developer, Frontend Developer, Backend Developer, UX/UI Designer, Project Manager
Challenges
- The legacy system struggled with complex document workflows and logistics — manual, error-prone document creation and weak integration between eCommerce, logistics tracking, and document management.
- Scaling eCommerce was blocked by missing functionality like role-based access and streamlined purchasing, limiting product expansion.
- Transportation and driver operations lacked real-time tracking and driver management, creating bottlenecks — and tying accounting to logistics was complex.
- Separate modules for each operation left no unified way to manage eCommerce, logistics, and document workflows together.
Tech stack
Backend
Frontend
Services & Integrations
DevOps
Delivery Approach
Intobi joined Auto Nagel’s team and rebuilt their fragmented setup into a modular platform on Symfony, Pimcore, GraphQL, and Docker, including a fast ramp-up on Pimcore, an enterprise PHP platform new to the team at the time.
Discovery & planning
We audited the legacy modules and where they broke down, then agreed the scope for a single platform to replace eCommerce, logistics, and document tools that never talked to each other.
O
Oleksandr
Project Manager
Architecture
A modular Pimcore and Symfony core, exposed through GraphQL, tied commerce, logistics, accounting, and documents into one connected system.
I
Ivan
Full-Stack Developer
Backend
On PHP 8.1, we built the document builder, role-based store logic, transport scheduling, and the accounting that ties driver payouts and revenue together.
A
Andrii
Backend Developer
Frontend
Vue.js and Next.js powered the admin panel, the customer storefront, and a device-friendly driver portal for jobs, earnings, and paperwork.
M
Mykola
Frontend Developer
Testing & delivery
Docker kept every environment identical, and GitLab CI/CD with Deployer made each release predictable from staging through to production.
O
Oleksandr
Project Manager
Unify your operations on one platform?
Contact usKey features
Advanced document builder
A custom Pimcore-powered module with a drag-and-drop interface that lets non-technical admins create, manage, and publish complex logistics documents – plus analytics on document usage, shares, and edits.
Scalable eCommerce platform
An online store for Auto Nagel’s full lineup, from cars to tires, with role-based access for admins, sales reps, and customers, streamlined cart and checkout, and secure, compliant payments.
Integrated logistics and accounting management
Custom modules for transport scheduling, route management, and real-time driver tracking, tied to accounting – transport costs, driver payouts, and revenue, in one place, cutting manual entry and errors.
Driver portal
A responsive, mobile-friendly portal giving drivers secure access to job details, schedules, earnings, and documents like permits and licenses, with notifications for schedule changes and new assignments.
Results
The rebuilt platform delivered measurable gains across documents, delivery, and driver operations:
fewer document errors
40%
faster workflow efficiency
50%
better delivery accuracy
25%
higher driver productivity
30%
What client said
Karen Carter, COO
Dow Chemical Company
“We partnered on a complicated project that involved a cloud migration, new backend architecture, and deploying 7 new enterprise apps.
Intobi excelled in all areas, they were supportive, and diligent in understanding each detail before decisions. I'd highly recommend Intobi to take on any challenge.”
Related Services
Software built to fit your exact workflows, replacing fragmented tools with one connected system.
Commerce tooling — catalogs, purchasing, and role-based access — engineered for scale.
Is the Auto Nagel platform still being developed?
Yes, the source describes this as an ongoing collaboration since 2024, with Intobi continuing to enhance the platform with new features.
What was the biggest technical challenge on this project?
Unifying previously separate systems – document workflows, eCommerce, and logistics/accounting — into one platform, including ramping up on Pimcore, an enterprise PHP platform new to the team at the time.
Does the platform handle both eCommerce and back-office operations?
Yes, it combines a customer-facing eCommerce store with back-office tools for document management, logistics tracking, and driver operations on a single platform.